A toy shop proprietor sells plushie Cthulhu toys and cartoonish picture books, spreading joy to the children of his fair city in mockery of a century dead antiquarian.
Only, the toys begin whispering in the night, the picture books reveal quite starkly arcane hidden messages under moonlight, and one mother complains of a plushie leaking blood, the proprietor realizing too late what he's really been spreading... -- Anon Guest
The toys looked pretty cute. One of the selling points on the packaging declared that each one contained a small pebble plucked from the undersea region of R'lyeh. It could have all been horseshit. Most of the customers certainly believed it was.
After all, R'lyeh was a made up place. Wasn't it?
Fans bought them. Goths bought them. Nerds bought them. People who liked plush sea creatures bought them. Weird little kids insisted on getting them. In brief, they sold like hot cakes. The toy and curios store selling them did wonderful business.
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